If you're not moving forwards, you're going backwards...

The health industry is violently competitive, constantly evolving with new ideas, equipment, marketing & client retention strategies and competitors changing the playing field on a daily basis.

A common mistake I’ve witnessed is business owners not spending enough time working on the business, running from consultation to consultation, thinking about the short term gain from that appointment rather than taking a step back from the business and taking stock.

The key components to a healthy business is the evolution of the business, making sure you know your competition, finding your niche, embracing the latest technology or trends and planning for the unexpected.

At some point, you need to decide if you’re happy working in the business on a daily basis or do you want that dream life where you can truly be your own boss, work the hours you want to and have your business turning a profit with out you having to be there 9am-5pm Monday to Saturday.

How to get started

The first step in the process is to book an appointment in you diary on a regular basis, remove yourself from the business to take a step back and analyse the following:

• What is my monthly, quarterly and annual objectives?
• How have we worked towards these in the last month?
• What is the niche in the market we’re trying to develop?
• How many other income streams do we have apart from our main services? E.g. corporate packages, podcasts, blogs, videos
• What is the latest technology we could take advantage of?
• What’s our enquiry to appointment ratio’s?
• What’s our client retention ratio?

That hardest aspect of this process is making sure you stick to your “appointment” and be honest with yourself. If you’re not honest with yourself then you’re never going to achieve the life you’ve always dreamed of.

Please feel free to post your comments or your can contact me via www.yourhealthcentral.com.au

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How to develop a niche in your market