Finding the niche in your market

The key to a successful business is to keep yourself focused on your niche and not get distracted, by off-shoot ideas or dilute your product.

If you look at successful businesses around the world they have all found a niche in their market, focused on it and exploited it. Look a Richard Branson and Virgin Blue, who would have thought that by actually offer the consumer less this would lead to one of the most successful business models in the modern era.

Ask yourself, am I offering client's service they don't actually want or need just to follow the rest of the industry?

If the answer is yes, analyse your business today and discover what you do differently to the rest of the industry and exploit it...

Your Health Central can work with your business in a mentoring capacity to help you develop your business into highly successful model. If you would like to find out how we can hlep grow your business please contact us today.

New Listings Go Live On www.yourhealthcentral.com.au!

Below are the latest businesses to take advantage of www.yourhealthcentral.com.au full featured website.

Your Health Central is not like other directories, who provide only a name and phone number. Your Health Central work closely with each business to tailor a business profile that will showcase the facility and service through 360˚ virtual tours, detailed business descriptions, staff profiles, map with driving directions and their customised lead generation tool. If you own or manage a health business visit www.yourhealthcentral.com.au for more information.

Waterfront Health Studio

Located on Geelong's waterfront, Waterfront Health Studio has a team of health-care professionals who can provide you with an exceptionally personalised approach to your physical and emotional wellbeing.

Some of the services on offer at Waterfront Health Studio are:

• Physiotherapy
• Pilates
• Remedial massage
• Psychology
• Life coaching
• Dietetics nutrition therapy
• Health enhancing products

To view a detailed profile please visit the Waterfront Health Studio listing.

Corio Bay Sports Medicine

Corio Bay Health Group is a Geelong-owned business currently comprising 9 clinics in the Geelong and District and Surf Coast areas. Servicing Geelong for over 21 years, Corio Bay Sports Medicine Centre, is regional Victoria's largest sports injury Centre.

Corio Bay Sports Medicine Geelong currently comprises nineteen physiotherapists, two sports doctors, one sports Physician, three podiatrists, three myotherapists, two massage therapists, three acupuncture and Chinese herbal medicine practitioners, and one dietitian. Corio Bay Sports Medicine has a fully-equipped Pilates gymnasium and rehabilitation gymnasium.

To view a detailed profile please visit the Corio Bay Sports Medicine listing

Auroa Spa Retreat

Located at the Price Hotel, Stkilda, Aurora Spa Retreat is a truly inspirational place for mind, body, heart and spirit and was one of Australia’s first holistic spas integrating health and wellness into an urban environment.

Aurora is Australia’s luxury boutique day spa with 22 treatment areas and over 50 staff. It incorporates state-of-the art wet and dry therapies, spa, steam, express studio, relaxation lounge, a boutique hotel, pool, deck and car parking facilities.

To view a detailed profile please visit Auroa Spa Retreat's listing

If you would like to view detailed business listings, virtual tours, photo's, staff profiles and downloads vouchers for any of these listings or many more please visit www.yourhealthcentral.com.au

If you're not moving forwards, you're going backwards...

The health industry is violently competitive, constantly evolving with new ideas, equipment, marketing & client retention strategies and competitors changing the playing field on a daily basis.

A common mistake I’ve witnessed is business owners not spending enough time working on the business, running from consultation to consultation, thinking about the short term gain from that appointment rather than taking a step back from the business and taking stock.

The key components to a healthy business is the evolution of the business, making sure you know your competition, finding your niche, embracing the latest technology or trends and planning for the unexpected.

At some point, you need to decide if you’re happy working in the business on a daily basis or do you want that dream life where you can truly be your own boss, work the hours you want to and have your business turning a profit with out you having to be there 9am-5pm Monday to Saturday.

How to get started

The first step in the process is to book an appointment in you diary on a regular basis, remove yourself from the business to take a step back and analyse the following:

• What is my monthly, quarterly and annual objectives?
• How have we worked towards these in the last month?
• What is the niche in the market we’re trying to develop?
• How many other income streams do we have apart from our main services? E.g. corporate packages, podcasts, blogs, videos
• What is the latest technology we could take advantage of?
• What’s our enquiry to appointment ratio’s?
• What’s our client retention ratio?

That hardest aspect of this process is making sure you stick to your “appointment” and be honest with yourself. If you’re not honest with yourself then you’re never going to achieve the life you’ve always dreamed of.

Please feel free to post your comments or your can contact me via www.yourhealthcentral.com.au

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How to develop a niche in your market

What to expect?

Welcome....

Designed for business owners and health professionals who find themselves caught working in their business and not on their business. In this blog we'll explore client retention, marketing, and business a management idea's and short comings along with discuss the latest research with guest columns from leading industry professionals.

If you would like to be kept motivated, inspired about your business or would like to know how to develop, grow and multiply your business then this is the blog for you.

This blog is linked with www.yourhealthcentral.com.au Australia's newest and most comprehensive online directory designed specifically for the health industry.